Analyst 166 views

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who we are looking for:

VML is seeking an Analyst to lead analytics-based strategic insights and direction to aid in the development of communications initiatives for clients. Working closely with the Account Management, Creative, Strategy, and Media teams, this position provides both and internal and client facing consultative perspective on analytical tools, measurement, and testing.

What you’ll do:

• Supports senior analytics team members in partnering with account teams (agency and client) on campaign planning and campaign effectiveness.
• Supports senior analysts in the development of analytical plans and strategies to improve the effectiveness of communications programs
• Function as the subject matter expert for analytical tools and techniques
• Research innovative and cutting-edge techniques and methodologies
• Partner with senior analytics team in the delivery and integration of conclusions and/or recommendations and actionable insights, including completing complex analysis and creating compelling visualizations for data
• Specific job functions include partnering with analytics team members to:
• Define key metrics and set goals
• Recommend and design appropriate analytical methodologies based on business questions
• Extract data from various digital tools
• Complete data transformation, extraction, loading; merge formats
• Analyze and interpretate media and sales performance
• Mine retailer websites for traffic, engagement, and sales data to drive actionable business insights
• Support advanced modeling and ROI/sales attribution analysis of shopper and media campaigns
• Visualize data and measurement outputs through PowerPoint presentations and customized Tableau dashboards

Who you are:

• Bachelor’s degree in quantitative field preferred; Advanced degree in quantitative field such as Statistics, Social Science Research, Economics, etc. preferred
• 1-3 years of work experience performing analytics initiatives
• Strong analytical skills and experience designing analytical solutions to address business problems