Head of Incubation & Brands Expansion 7 views

Job Requisition ID: [[164203]]

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

• Consumer behaviours towards car buying & aftersales services experience are rapidly changing due to technology driven trends and new disruptive business models. In Al-Futtaim we are on a journey to transform our businesses to enhance value chain and provide best in class customer experiences in the new mobility space.
• The mission of the New Business (NB) team is to set the future strategy of automotive division and build the portfolio of the future by doing businesses that Al-Futtaim Automotive has not done before by exploring M&A, Joint Venture, partnership, and incubation opportunities in UAE and internationally.
• On the incubation side, the NB department is responsible for assessing innovative business ideas potentials, new brands across segments and geographical expansion with a focus on new mobility initiatives, gathering market data, define target processes/businesses and formulize business cases leading into agile cross-functional projects – entire end to end process ownership from ideation to execution by applying agile framework.
• The Head of Incubation and Brands Expansion is responsible to identify new business models and brands, build the incubation roadmap by developing market studies, identifying priority business ideas and define agile cross-functional teams. Together with the GM NB, the Head of Incubation and Brands Expansion creates business concepts and initiates agile incubation projects to sharpen our future in the automotive space alongside ever-changing mobility landscape.
• This role will work in a fast-paced, start-up like environment and collaborate with internal strategic partners by deploying agile methodology to accelerate experimenting and bringing new solutions to the market. Ideal candidate should have leadership experiences in innovative new business automotive projects combined with deep automotive know-how and agile methodology experiences.

What you will do:

Incubation and New Brands Planning:

• Create a funnel of future incubation and new brands ideas across segments and geographies (passenger cars, commercial vehicles and two-wheelers) to develop and commercialise by linking new initiatives with Auto 3 years strategy across brands and markets
• Lead continuous ideation process to formulate new business concepts with Department Heads and Brand MDs to prioritize the strategic project roadmap
• Evaluate the initial market potential of the defined ideas

Incubation and New Brands Delivery (Exploration and Validation phase):

• Set up agile project plan, define the project leads and the cross-functional teams
• Develop product vision through workshops and strategy meetings
• Prepare the business cases to achieve the sign-off for the projects
• Develop tailor made auto agile processes to accelerate each of the development phases – exploration, validation, and execution

Incubation and New Brands P&L management:

• Lead project budget management
• Deliver value realisation roadmap and implement portfolio dashboards to track progress
• Work with purchasing and finance to procure project team and market data requirements