About Us

5 Creative Ways to Target Recruitment Ads For Quality Candidates

Social advertising is an essential part of a recruitment marketing strategy as it allows you to reach a far larger audience than just individuals actively searching for tasks (who make up only a quarter of task candidates).

Once you’ve mastered turning your job descriptions into fantastic social advertisements, the next step is figuring out how to get those ads in front of the right individuals – or targeting.

Targeting on job titles and market is, obviously, an extremely effective method to establish your marketing campaign, however some remarkable prospects are still to be found outside those borders. Targeting is a key component of Talent Attraction. Here are 5 ways to use targeting to expand your swimming pool of quality applicants.

1. Use geofencing to reach more regional talent

When Kentucky Fried Chicken needed to quickly staff up a recently opened restaurant in the Netherlands, they established a campaign that promoted within 5 kilometers of the new restaurant and employed 75 individuals and a General Restaurant Manager in just 4 weeks.

Geofencing, or setting a radius around an area where your ads will run, can also be used for industry occasions that are loaded with specialized prospects.

Facebook even offers the alternative for “individuals taking a trip in this place”, beneficial for these types of events that anticipate a great deal of out-of-towners.

Google Adwords/ Search: Radius around a pin, 0.6 to 60 km

Facebook/ Instagram: Radius around a pin, ~ 1.6 – 80 km (In the US, radius minimum for employment advertisements is 15 miles).

LinkedIn: Radius around a pin, 200 – 1000 m.

2. Borrow an audience

If the candidates you’re searching for influence any getting choices in a business, employment the heavy lifting about how to reach them has already been done by the suppliers and providers selling to them.

Ask the hiring supervisor what innovation or devices this function would be handling weekly, or head over to Capterra or G2 to find which software application business are advertising to the same group of people you’re trying to reach.

For example, industry particular tools for banking or performance evaluation software application for manager level positions.

Make a list of the companies probably to be offering to your ideal prospect and run their site URLs through Similarweb and SpyFu (both have freemium options) to see what keywords they are using to reach their audience.

Also examine what the “referring sites” can inform you about where your candidates are out online.

Google Adwords/ Search: Add associated URLs, keywords to develop Custom Segments.

Facebook/ Instagram: employment Search companies and keywords in “in-depth targeting” section for tips to produce Interest-based Targeting.

LinkedIn: Target to 1st degree connections of the suppliers and suppliers with Company Connections.

3. Highlight the best perks

Use interest-based targeting to talk to what matters most to each candidate. Include your generous holiday policy to individuals thinking about travel and outside entertainment.

Add a line about the business health program for employment those interested in mediation and fitness. Include a photo of the last company volunteer day for those thinking about neighborhood problems and charity causes, or a photo of the office canine for animal fans.

Interest-based targeting enables you to display a few of the more special perks of your business that might not be a video game changer for everyone, however for a choose group can make all the difference.

Google Adwords/ Search: Affinity Segments.

Facebook/ Instagram: Interest-based Targeting.

LinkedIn: Member Interests.

4. Capture the career-changers

The pandemic has actually triggered a lot of individuals to evaluate their career paths and, as a few of them change fields totally, there are most likely highly qualified prospects that merely do not have the typical title and industry background.

One method to broaden your prospect pools beyond the normal criteria is to take a look at what people like to do outside of work.

Look on LinkedIn to discover 10-20 individuals who hold a comparable position to the one you’re aiming to fill and head to the bottom of their profile to find their “Interests”.

List out the influencers, companies, and groups these candidates are interested in and see if there are some commonalities beyond industry-specific categories. Maybe they tend to be news junkies, support comparable nonprofits, or follow the very same authors.

From these shared characteristics you can begin exploring interests and keywords that you can use to expand your reach to people that may not have the typical career path however might be a terrific fit.

Google Adwords/ Search: Add keywords and URLs for Custom Segments, and interests for Affinity Segments.

Facebook/ Instagram: Interest-based Targeting (here’s a practical guide on categories readily available).

LinkedIn: Advertise straight to those who belong of the same LinkedIn Interests Groups.

5. Retargeting

Retargeting lets you show ads to individuals who have previously interacted with your advertisements, such as taste, swiping an image carousel, employment or clicking a link, and it’s typically included as an audience category to projects.

Often retargeting simply shows the very same advertisement to people every time (think about that one ad that appears to follow you around the internet), however retargeting offers a terrific chance to provide more extensive job info to people who are currently interested.

For example, retargeting ads might consist of more details on role responsibilities, employment special advantages, or a link to a “day in the life” short article – helping to pull individuals even more along your recruitment pipeline.

Google Adwords/ Search: yes.

Facebook/ Instagram: employment yes.

LinkedIn: yes.

Unlock efficient targeting with wonderkind

Wonderkind offers you the tools and templates to produce recruitment advertising campaign across several social platforms with just a few clicks. With the central control panel, you can see which campaigns are carrying out well to help you try out and fine-tune your targeting efforts.

With Wonderkind you also have access to a deep database of task title synonyms. When you add a target title into a project, Wonderkind can immediately fill out a variety of associated job titles (including in other languages) that can expand the reach of your advertisement to quality candidates.