Retail Sales Representative 4 views

The Retail Sales Representative (RSR) delivers a competitive advantage for General Mills with the core mission of maximizing incremental sales and profitability. This role drives unparalleled in-store execution of selling, merchandising/display and distribution initiatives across a geographical area.

KEY ACCOUNTABILITIES

FIELD SELLING (70% of time)

• Maximize incremental sales and displays based on in-store observations and selling into key decision makers
• Deliver sales results exhibiting superior sales and negotiation skills
• Develop and maintain partnerships with key decision makers within territory in order to overcome objections and maximize sales results

PROBLEM SOLVING & ANALYTICS (10% of time)

• Develop foundational selling skills and product knowledge through immersive field experiences
• Utilize analytical data to drive sales at store level
• Prepare for retail sales calls by gathering relevant store, product, and market data to create effective selling presentations for key decision makers

EXECUTIONAL EXCELLENCE (20% of time)

• Take personal accountability and ownership for results, and deeply understand customer needs
• Understand GMI products, categories, and brand priorities and how to link those to store opportunities
• Communicate market insights from the store level to management
• Leverage point of sale materials to drive incremental displays
• Successfully execute NRO retail priorities, through results-driven retail coverage